„Future generations“ and sustainable consumption

Abstract

The paper is based on the topic of sustainable consumption. The authors describe the main definitions and concepts of sustainable consumption using international literature review, however in a narrow sense, concentrate on eco-labelling. Eco-labels and eco-labelling are introduced and their role in sustainable consumption is emphasized by examining the interests of consumers and producers. The secondary comprehensive research is the base of a questionnaire research, which examines the knowledge and attitude (consumer behavior) in connection with sustainable consumption and also eco-labels. This research focuses on the interpretation and the factors of sustainable consumption, in addition the influencing factors of choosing eco-labelled products; within the sample of Hungarian university students who are the members of “future generations”. Results of the questionnaire research show the interests on sustainable consumption and eco-labelling; and also highlight the improving fields in raising awareness.