Abstract
… The area of Brand Loyalty is also connected to the ability to recall a brand using Celebrity Endorsement and/or Influencer Marketing. Based on the results of item No. 14, it can be …
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CITATION STYLE
APA
Voráček, J., & Bernardová, M. (2021). Athletes vs. bloggers: influence on purchase preferences of the Generation Z. AUC KINANTHROPOLOGICA, 57(1), 92–108. https://doi.org/10.14712/23366052.2021.7
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