Criteria determination of analytic hierarchy process using a topic model

Abstract

The purpose of this paper is to develop a technology-based model for identifying various criteria in a decision-making situation. We used topic modeling to discover critical criteria and their corresponding weights in the Analytic Hierarchy Process (AHP). Approximately 100,000 hotel reviews and 100,000 restaurant reviews were scraped from TripAdvisor.com for criteria determination. Next, an AHP model with criteria and 12 hotels/restaurants as alternatives were compared and ranked. The results compared favorably with more than 1000 reviews of these hotels/restaurants in TripAdvisor.com, thus validating the methodology.