The Role of E- Wallet Applications on -E-Shopping Behavior of Millenial Mothers in Select Cities of Indonesia

Abstract

The research objective is to focus on how people use the E-wallet application using the internet on smartphones, especially millennial mothers. In the digital era with the extraordinary development of technology and information today affects all sectors of the economy, one of which can be seen from financial transaction systems such as cash transactions to non-cash transactions or electronic money. E-Shopping behavior refers to the level of personal financial competence in daily management ranging from planning, budgeting, checking, managing, storing, researching and controlling. This study specifically aims to determine the role of the E-wallet applications on the E-Shopping behavior of millennial mothers who use the E-wallet applications. Qualitative research methods are carried out with a phenomenological approach. The results showed that the e-wallet applications was recognized by millennial mothers to facilitate financial transactions but there were changes in E-Shopping behavior that were consumptive in nature that occurred when using e-wallets, these changes were seen from lifestyle, waste, shifting consumption logic, and social status classification in the E-Shopping behavior of millennial mothers.