ANALISIS PEMAHAMAN E-COMMERCE, LITERASI KEUANGAN DAN PENGETAHUAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA MAHASISWA JURUSAN AKUNTANSI DI KOTA BATAM

Abstract

The objective of this study is to determine the effect of understanding e-commerce, financial literacy, and entrepreneurship knowledge on the entrepreneurial interest of accounting students in Batam City, using a quantitative method. The population consists of active accounting students in Batam City, with a sample size of 98, and a questionnaire as the data collection technique. The data analysis results show that, partially, the variable of understanding e-commerce (X1) has a significant positive effect on the entrepreneurial interest of accounting students, financial literacy (X2) has a significant positive effect on the entrepreneurial interest of accounting students, and entrepreneurship knowledge (X3) also has a significant positive effect on the entrepreneurial interest of accounting students. Simultaneously, the variables of understanding e-commerce, financial literacy, and entrepreneurship knowledge have an effect on the entrepreneurial interest of accounting students in Batam City.