TikTok, a popular short video app in China, played a significant role during the COVID-19 pandemic. Offering a window into people's daily lives against this traumatic background, TikTok was used as a research site in this study to figure out how Chinese people manifested their experiences and feelings. This study used the hashtag as a methodological tool for data selection and analyzed the videos through a thematic analysis approach. Findings indicate that Chinese people tended to express their emotional needs in TikTok videos and took a positive attitude to handle the negative feelings during the quarantine. Besides, all the videos are prone to manifest a feeling of patriotism. The study stresses the humoristic features of TikTok and the characteristics of the videos crafted according to the ethos and norms of the platform.
CITATION STYLE
Lu, S. (2021). Chinese in a Pandemic: TikTok as a Window Into Chinese People’s Lives During COVID-19. In Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021) (Vol. 586). Atlantis Press. https://doi.org/10.2991/assehr.k.211020.138
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