What should UK and US marketers do to prepare for the biggest threat to business continuity for a decade?

Abstract

Marketers in the United Kingdom and the United States need to be aware of the provisions being considered as part of the European General Data Protection Regulation. As soon as it is agreed and becomes law, many current practices will cease to be legal. This article outlines what marketers need to be doing in 2015 in order to be ready for this major change in data protection law.