Strategic Assessment based on 7S McKinsey Model for a Business by Using Analytic Network Process (ANP)

Abstract

In this study, the strategic assessment of a business organization was conducted within the context of 7S McKinsey model. The proposed model in the study includes the factors of strategy, structure, style, systems and procedures, skills, shared values, and staffs. The interaction between the factors of the 7S model, which is grounded in the business assessment, was taken into consideration in the study. Therefore, the Analytic Network Process (ANP) technique, which enables to analyze the model's this interactional and relational situation, was used. It has been understood that the assessment of a business organization in the frame of the 7S model could be done with the model which was proposed in the conclusion of the study. Along with this, the current performance level of each sub-factor in the 7S model could be answered in consequence of analysis. These results of the study give an idea about to what extent a business organization has access to their goals, in the context of the 7S model.