Improving Experiential Quality and Experiential Value to Satisfaction and Revisit Intention to Lake Toba During Pandemic

Abstract

As the Pandemic has driven impacted to many fields, there are several Emergency Response that shall be taken accordingly as the response to tackle issues in different fields. For instance, in the social sector must be initiated social protection programs. Since many people are doing WFH, campaigns on creativity and productivity during WFH shall also be enacted. Further, as public activity is also limited which also impact tourism sector, the coordination to tackle tourism crises shall be held. The analysis approach is qualitative and quantitative with descriptive. Questionnaires administered to 180 individuals are gathered results. The results provide empirical evidence that there is significant influence between Experiential Quality and Experiential Value has significant effect Revisit Intention and Satisfaction.