A Bibliometric Analysis of Entrepreneurship in Football

Abstract

Nowadays, football is well known as the sport with the most worldwide participation and impact. It impacts not just the sports sector but also the social, cultural, and economic spheres. It must reinvent itself in order to stand out from other sports providers and achieve social and economic sustainability. By definition, a sports organization has to achieve both social and economic goals in addition to athletic ones. This bibliometric analysis uses a thorough search approach and a database of academic papers to investigate the literature on entrepreneurship in football. The most significant writers, journals, and publications in the discipline are among the major themes, trends, and patterns that are found and examined in the literature. The multidisciplinary character of the subject and the geographic dispersion of the study are also examined in the analysis. As a result, this essay examines football from the standpoint of entrepreneurial literature. We used bibliometric analysis to examine entrepreneurial literature, and the results were visually represented. The results show that study on football entrepreneurship is becoming more and more popular, with a lot of focus on issues like innovation, branding, and management techniques. The report emphasizes the need for more investigation into topics like social entrepreneurship and the application of technology to football entrepreneurship. In summary, this bibliometric study offers significant insights into the present status of football-related entrepreneurship research and is a useful tool for academics and industry professionals. Due to the analysis's reliance on the authors' subjective evaluation and a relatively small list of keywords, the study has several initial limitations. Expanding the database and the keywords used in further studies will be beneficial if a larger sample size is employed.