Focus Groups, Program Evaluation, and the Poor

Abstract

Focus groups are a qualitative research technique that can be applied to program evaluation with low-income clients. Focus groups are relatively easy to organize & operate, can be less expensive than other research techniques, can provide quick feedback, & possess the potential to empower low-income clients. Here, the development of focus groups, their strengths & weaknesses, & their utility in program evaluation are discussed. An example of their use in the evaluation of a state low-income energy program is provided, along with some guidelines for their use. 25 References. Adapted from the source document.