Organizational innovation and its influence on electronic commerce

Abstract

Electronic commerce has become a crucial element for the competitiveness and comercial prosperity of organizations, being a growing demand among consumers in an era of globalization and virtualization. Organizational innovation helps organizations to go through e-commerce adoption processes through new methods in Jobs, business practices and external relations. This research reviews the theorical fundations that establish organizational innovation as a response to the intangible demands of the market, thus helping to move towards the adoption of electronic commerce.