How technology acceptance model (TAM) factors of electronic learning influence education service quality through students' satisfaction

Abstract

The objectives of the study is figuring out of the results of adoption of electronic learning systems (BeSmart) using Technology Acceptance Model (TAM) factors and servqual models to measure the education services. The data was obtained using SEM with AMOS 2.4. From the findings of the study, note that EoU and U of electronic learning systems hava a positive and significant effect on ESQ through student satisfaction. These findings contribute to university management to understand that service quality needs to pay attention to Ease of Use, Usefulness, and student satisfaction. This research provides insights into the importance of improving the quality of service in education and students' satisfaction, especially in the provision of service in learning and teaching field. As such, the study has implications for teaching and learning practice in higher education institution, and suggests recommendations for further research.