Audience’s Choice Trend towards Movie Platform

Abstract

Watching movie becomes one of public's favorite choice of entertainment. Film can satisfy people's demand of entertainment when they are tired of daily activity. In the past, people could only watch films through television, cinemas and Video Home System tapes. But now, films are easily accessible through various platform. The purpose of this study is to learn the tendency of the audience, especially teenagers in choosing the media to watch movies, by using Uses and Gratification theory. This research uses quantitative methods by distributing questionnaires to the students of film and television study program of UPI. The results of this study indicate that the majority of viewers prefer to watch using digital products.