Gender inequality in sports press coverage based on the example of Gazeta Wyborcza (2010–2013)

Abstract

The aim of the study was to analyze the press coverage of sports published in the largest Polish daily newspaper, Gazeta Wyborcza, in terms of gender inequality. The content (both qualitative and quantitative) analysis method was used. In the study, the number of articles on women and men was examined, with the qualitative sections consisting of an analysis of gender stereotypes appearing in these articles. The results demonstrated the underrepresentation of women in the examined sports press coverage. The qualitative analysis showed that articles dealing with women’s sports included gender stereotypes. The articles focused on the physical appearance of women or on their non-sports lives. Infantilizing and marginalizing comments were also present. The study revealed the gender-dependent nature of the press coverage of sports in Poland.