Assurance Services for Business-to- Business Electronic Commerce: A Framework and Implications

Abstract

The electronic commerce assurance market has been estimated to be poten- tially worth $11 billion. To date, the focus of assurance services has largely been on web commerce (and, therefore, business-to-consumer or B2C) related services, leaving the business-to-business (B2B) electronic commerce market relatively untapped. Yet, with electronic data interchange (EDI) being mandated by large com- panies and government agencies, small- to medium-sized firms have struggled to acquire and implement this technology with little understanding of this new age of electronic commerce. As the ubiquitous Internet allows more firms to become EDI-capable, there is an imminent need for having some independent means for assuring the quality of B2B electronic commerce and related business practices. This need is not only crucial for smaller trading partners, but is essential to the success of larger firms that want to realize reduced cycle times, improved customer service, and a greater return on their technology investments by electronically controlling the entire value-chain. This paper proposes a framework for delivering B2B electronic commerce assurance services and discusses some potential implications for such services.