Search Engine Optimization Page Rank Algorithm

Abstract

The world of technology and online presence of the giant size corporations have changed the definition of the business as well the marketing of the same. This is supposed to be so mainly because of the availability of the information of every business stack holder on the tips of fingers. However, but the instinct as it remains the same be it a layman or a multi-millionaire, he/she always prefers to buy something that is easily available requiring fewer efforts to search hither and thither. SEO is a technique helping the end-users to find what they want and that too from the choice of their place and brand. This amazing phenomenon takes place due to a wellset algorithm that determines the ranking of a particular website for a particular most used keyword on one hand and on the other hand the contents, graphics, website structure and the genuineness of the contents displayed on a web page. This research paper focuses on the core area of SEO- Keywords, Website Contents- On Page Optimization & Off-Page Optimization, and the Algorithm used by search engines to give a rank to a website. As an interesting experiment, I will also use the page rank method for UVPCE website data