Small wins: Redefining the scale of social problems

  • Weick K
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ABSTRACT: The massive scale on which social prob- lems are conceived precludes innovative action because bounded rationality is exceeded and dysfunctional levels of arousal are induced. Reformulation of social issues as mere problems allows for a strategy of small wins wherein a series of concrete, complete outcomes of moderate importance build a pattern that attracts allies and deters opponents. The strategy of small wins incorporates sound psychology and is sensitive to the pragmatics of policymaking.

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  • psychology of small wins, social problems

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  • SGR: 0343740039
  • PUI: 214242330
  • SCOPUS: 2-s2.0-0343740039
  • ISBN: 1935-990X
  • ISSN: 0003066X
  • PMID: 1984-25682-001. PsycARTICLES Identifier: amp-39-1-40. First Author & Affiliation: Weick, Karl E.
  • DOI: 10.1037/0003-066X.39.1.40
  • PII: S0003066X0767172X


  • Karl E. Weick

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