Journal article

Visual Rhetoric Representing Rosie the Riveter: Myth and Misconception in J. Howard Miller's "We Can Do It!" Poster

Kimble J, Olson L ...see all

Rhetoric & Public Affairs, vol. 9, issue 4 (2006) pp. 533-569

  • 41


    Mendeley users who have this article in their library.
  • N/A


    Citations of this article.
Sign in to save reference


This essay examines the World War II poster We Can Do It!, commonly known as Rosie the Riveter. Today, J. Howard Millers print is a feminist icon. However, archival evidence demonstrates that during World War II the empowering rhetorical appeal of this Westinghouse image was circumscribed by the conditions of its use and by several other posters in its series. The essay concludes that, when considered in its original context, the We Can Do It! poster was not nearly as empowering of home-front women as it might seem to more recent viewers. The poster has become a modern-day myth.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • JJ Kimble

  • LC Olson

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free